Perception is one of the most commonly used tools of advertisers. If done correctly it can be used to sell a person a product or an idea, even if it’s something they do not want or need. All you need is an image combined with some information (factual or not) that catches a person’s eye and makes them interested in whatever is being sold which ultimately leads them to buying whatever it is that is being sold.
Promoters of pseudoscience and conspiracy theories know this as well, and will often times create pictures on the internet of images coupled with text in an attempt to get you to “buy” whatever claims that they are making.
Here’s an example of what I’m talking about:
Looks nice, doesn’t it? The pretty, smiling young woman that catches your eye and causes you to read whatever it is that the picture says and perhaps even gets you to try or believe whatever it is that the text is saying, which in this case is an advertisement to get people to try out Earthing.This is an example of using positive images inorder to fool people into believing that something that isn’t true. In this case it the original creator wants you to believe that Earthing works.
Now lets take a look at this next picture, courtesy of Illuminutti.com:
Not as nice looking as the previous picture, is it? Except for the photo in the bottom left side of the page, everything else about this picture is exactly the same as the one above this one.
Most people probably would . . .