Are you a human? Do you have access to the internet? Then you may already know about Dr. Masaru Emoto, the Japanese “scientist” who magically turns normal rice into gross rice, simply by yelling at it.
But for the uninitiated, Dr. Emoto gained international fame from the film What the Bleep Do We Know?!, which praised his experiments on the cellular structure of water. Maybe you remember this dramatization, in which a science docent describes Emoto’s experiments, and a creepy guy creeps up on Marlee Matlin to explain everything, just in case she’s a complete buffoon.
During his studies, Emoto separated water into one hundred petri dishes and assigned each dish a fate: good or bad. The good water was blessed or praised for being so wonderful (“Oh look at you wonderful little water droplets! One day you shall be a water slide!” I imagine him saying).
The bad water was scolded (“May you become that gross grey sludge that builds up under a Zamboni,” he maybe said). Each petri dish was frozen, allegedly under similar conditions. Lo and behold, when the frozen water was viewed under a microscope, the water which had been praised and valued had rearranged itself into beautiful crystalline structures. The “bad” water was as ugly as ice crystals can get (which, to be honest, isn’t that ugly), showing a lack of symmetry and more overall jaggedness. Emoto started to get a little giddy with his findings, trying new methods like taping the words “Adolf Hitler” to a glass of water and seeing what happened (allegedly, the water was very ugly).
He even had a team in Tokyo transmit their thoughts to some water across the world, to California, in a double-blinded study. According to the abstract, “crystals from the treated water were given higher scores for aesthetic appeal than those from the control water.” We are all made up largely of water and, as Emoto explained, that is why this study is so important and the findings are so serious.
Except that they aren’t. As Stanford University professor Emeritus William Tiller (also featured in What the Bleep) pointed out after the film’s release, it is extremely easy to manipulate the crystalline structure of water, especially by adding contaminants or tinkering with the cooling rate of the water. In Dr. Tiller’s words, “In Dr. Emoto’s experiments, [supercooling] was neither controlled nor measured, a necessary requirement to be fulfilled if one wanted to prove that it was the new factor of specific human intention that was causative.” Apparently, Emoto’s experimental protocols are so lacking as to be unrepeatable, and even the most basic attempts at scientific controls are absent. Regular Skeptical Inquirer contributor Harriet Hall reviewed Emoto’s book about his experiments herself, giving it the honor of “the worst book I have ever read. It is about as scientific as Alice in Wonderland.” In one portion of the book, Emoto recalls watching a priest perform incantations into a lake, causing the lake to become more and more clear. And then things get really weird:
The crystals made with water from before the incantation were distorted, and looked like the face of someone in great pain. But the crystals from water taken after the incantation were complete and grand… A few days after this experiment, an incident was reported in the press. The body of a woman was found in the lake, and when I heard about this I remembered the crystals created from the water before the prayer, and remembered how the crystals had looked like a face in agony. Perhaps through the crystals, the spirit of this woman was trying to tell us something. I would like to think that her suffering was alleviated in part by the incantation.
As What the Bleep faded to memory, Emoto and his water evaporated too. But recently, Emoto has made a comeback in the form of a viral video meme of people carrying out yet another Emoto water experiment, now in their own kitchens. The experiment, seen here in its original form, had Emoto pouring water over cooked rice in three different beakers, then labeling one “Thank You!,” one “You’re An Idiot,” and leaving one unlabeled (the control).
Every day for one month, Emoto spoke whatever was on the bottle to the rice inside (since this is about intentionality, it doesn’t matter whether the other rice “overhear”). And after thirty days, what happened? Well, the “Thank You!” rice “began to ferment, giving off a strong, pleasant aroma.” The “You’re An Idiot” rice turned mostly black, and the control rice “began to rot,” turning a disgusting green-blue color. Well, the jig is up when your control rice rots, right? Apparently not. According to Emoto, the “ignored” rice fared the worst because negligence and indifference are the absolute worst things we can do to water, rice…and ourselves. He goes on to explain that “we should converse with children,” a piece of monumental parenting advice that is sure to forever be attributed to this rice experiment. “Indifference,” our narrator tells us, “does the greatest harm.”
Egad! All I’ve ever been doing with my rice is ignoring it! It sits in my pantry, quietly waiting for use, when I should at the very least be calling it an idiot, to stave off some rotting, and at best thanking it for its existence. But did others get the same results?