Indiegogo is rapidly earning a reputation for not caring whether or not they fund pure pseudoscience. This, in my opinion, is a bad business model, not to mention morally dubious.
I wrote previously about an Indiegogo campaign to fund a free energy device – a “home quantum energy generator.” Indiegogo claims to have a process to weed out fraud from their campaigns, but this one apparently slipped through their process. When I e-mailed Indiegogo to question them about this campaign, I received nothing but a generic response.
Now pandodaily has been covering a new Indiegogo campaign for a “miracle” device – the GoBe by Healbe. The company claims on their Indiegogo page:
GoBe is the only way to automatically measure calorie intake—through your skin. Simply wear it to see calories consumed and burned, activity, hydration, sleep, stress levels, and more, delivered effortlessly to your smartphone.
They have raised almost a million dollars. Pandodaily has done a great job of investigating the company. It looks as if they are a Russian company with a minimal footprint in the US. They have no patents, have not published any data, and have no history of producing real medical devices. No one outside the company has seen or tested a working prototype. Read the article for all the sordid details. I want to delve a bit further into the alleged science behind their claims.
One huge red flag for any scientific claims – especially one involving a working device – is when there is no trail of scientific progress leading up to the alleged device. Scientific advances tend to proceed through necessary steps. You have to establish the basics before you get to the more advanced applications.
For anyone following a particular scientific field you can see the paper-trail of a scientific advance as each incremental step is published and debated by the community. It’s a dynamic process. When a company or researcher claims to have made a breakthrough that is many steps ahead of the public transparent science, this is a red flag. Companies coming out of nowhere with advances that are 10-20 years or more ahead of their time is the stuff of movies, not reality.
Also See (April 9, 2014):