When Kevin Trudeau was sentenced to ten years in prison recently, a lot of people scratched their heads. Sure, he had peddled and promoted a lot of nonsense in his day, from celebrating “natural cures” like homeopathy and “energetic rebalancing,” to recommending that his readers stop taking their prescription medicines. He had even tacitly encouraged parents not to vaccinate their children: “Vaccines are some of the most toxic things you can put in your body,” he said.  But this is America, where we don’t just send people to jail for saying things in books and on infomercials … do we?
But it wasn’t selling snake oil that put Kevin in the slammer. In fact, it wasn’t even the “natural cures” books for which he became so famous. It was his relatively forgotten book, The Weight Loss Cure “They” Don’t Want You to Know About.
In his infomercials, Trudeau had called his weight loss plan “easy” and said that those who followed the plan could “eat whatever they want.” A judge found that he had “…misrepresented the contents of his book [and] … misled thousands of consumers.” The courts were especially sick of him because they had dealt with him a number of times and had previously barred him from making outrageous claims about products in infomercials (at the time, he was selling a calcium product and saying it cured cancer). Trudeau had carved out an exemption for his books, only to exploit it. He was charged $37 million in refunds to his readers, which he refused to pay, saying he was flat broke. The court knew he wasn’t because he kept buying things like $180 haircuts. This time, when he went back to court, the judge threw the book at him.
When I stopped by Trudeau’s Ojai, California, home to visit his estate sale for Skeptical Inquirer, I found about thirty copies of that very book in his den. I went home with one copy for $3. I wanted to see what fantastic weight loss secret was so good that Trudeau was willing to risk his livelihood. And here’s what I found out.
It’s Not “Easy” Unless You’re a Masochist
“The most common myth is that to lose weight, and keep it off, you must eat less and exercise more.” —Kevin Trudeau
Trudeau’s weight loss plan is long, grueling, and so confusing it might as well be a Dante poem. You, the dieter, will be doing the treatment for approximately ninety-six days, then following a maintenance routine. The plan itself is divided into four stages. But even these stages are not clear: part four contains elements of the diet plan itself as well as the maintenance program; at times he contradicts himself by saying you should have only one massage a week, then later saying that you should get three; at one point, he says you must always eat six meals a day, then later he recommends six meals a day “plus breakfast.” Not only is the diet not simple but the reading isn’t either. A graphing calculator may be recommended.