Organic food labeling is marketing, not science. Organic marketers utilize any bit of data that can be spun to promote a significant difference, producing a constant drone of nonsense. This week an article in Science World Report tops my nonsense list for organic agriculture promotion. The article “New Test May Detect Organic Food Fraud: Is Your Produce Really Organic?” is a subtle but effective promotion of organic foods’ purported benefits. This article is based on a press release offering the idea that there may be a test to separate falsely labeled organic produce from true organic produce.
Testing foods for organic label fraud sounds plausible on the surface, but is it? The proposed methodology for testing, as described by Science World Report, lacks a major scientific underpinning. Organic agriculture proponents have long suggested that there organic foods have measurable nutritional benefits over conventional agriculture, asserting that organic foods are safer and/or more nutritious than conventionally grown products. Most of this conjecture is based upon small, poorly structured studies. Any measurable benefit, when compared to conventional agriculture, disappears in large well controlled studies. That pattern—poor research yielding positive outcomes, well-structured research producing negative outcomes—is consistent with statistical noise or poorly done research. So what is this proposed test looking for? Is there any testable difference between organic and conventional?
Testing organic food is the agricultural world’s version of the ghost meter, in my opinion. A ghost meter is a electromagnetic field meter used by “Ghost Hunters” to detect the presence of ghosts. Sometimes it’s a charlatan’s prop, but more often the device is used to assure people (typically the user) that ghosts can be detected. A science-y sounding method and device is demonstrated, just without any science actually involved. The meter finds changes in EM fields around a supposedly haunted site, and ghost hunters assume that ghosts produce or affect EM fields. This also assumes that the fields they detect are different from any regular EM field, which are everywhere, produced by the sun, cellphones, cameras, light bulbs, and other electrical devices.
A test for organic food “authenticity” similarly lacks any scientific basis. Like a ghost meter there are fundamental assumptions being made that thus far have been answered tested out as false. Currently the best information is that there are no . . .