In an age when consumers have become increasingly suspicious of processed food, the Internet has become a powerful platform for activists who want to hold Big Food accountable.
One of the highest-profile of these new food crusaders is Vani Hari, better known by her online moniker, Food Babe. Among her victories: a petition that nudged Kraft to drop the artificial orange color from its mac and cheese, and another one that helped get Subway to do away with the common bread additive azodicarbonamide — which Hari noted was also used in making yoga mats.
To followers on her website and on social media, who are known as the Food Babe Army, Hari is a hero. And with a book and TV development deal in the works, her platform is about to get a lot bigger.
But as her profile grows, so too do the criticisms of her approach. Detractors, many of them academics, say she stokes unfounded fears about what’s in our food to garner publicity. Steve Novella, a Yale neuroscientist and prominent pseudoscience warrior, among others, has dubbed Hari the “Jenny McCarthy of food” after the celebrity known for championing thoroughly debunked claims that vaccines cause autism.
Hari is a self-styled consumer advocate and adviser on healthful eating. Her website, FoodBabe.com, offers recipes, tips for nutritious dining while traveling, and, for $17.99 a month, “eating guides” that include recipes, meal calendars and shopping lists. But she’s best-known for her food investigations, frequently shared on social media — posts in which she flags what she deems to be questionable ingredients.
Take, for example, Hari’s campaign urging beer-makers to reveal the ingredients in their brews. Among the ingredients that concerned Hari was propylene glycol, a chemical used in antifreeze. But, as cancer surgeon and blogger David Gorski writes, the product used in some beers to stabilize foam is actually propylene glycol alginate — which is derived from kelp. “It is not the same chemical as propylene glycol, not even close. It is not antifreeze,” he wrote.
Also See: Food Fears (iLLuMiNuTTi.com)
Note from Mason I. Bilderberg:
If, as Fear Babe says, we should “Avoid food products containing ingredients that a third-grader cannot pronounce,” then we should NOT be eating any of the following: