Fad diets pop up on a regular basis. I believe that is because they are so easy to manufacture and there is a ready made market for them. Add to that the fact that it is difficult to lose weight. There is also a great deal of misinformation out there about diet and health, so the environment is very friendly to pop pseudoscience.
If you want to create your own fad diet, here is a handy formula. These things pretty much write themselves.
#1 • You need a catchy title, usually taking the form of “The blank Diet.” You can fill in the blank with almost anything. For example, a recent fad diet is called “the bulletproof diet.” This doesn’t say anything about the diet itself, it’s just a catchy phrase, a brand. You can fill in the blank with a title that does reflect the diet itself, but this is optional. Creating a catchy title is actually the most creative work you have to do in making a fad diet.
#2 • Make outrageous claims of success. The bigger the lie, the more people are inclined to think that it’s not a lie because no one would be that audacious. So just come up with a very impressive figure – a pound a day, 10 pounds a week, or whatever. In reality, on a healthy weight-loss diet people will lose about 1.5-2.5 pounds per week maximum, depending on their current weight, fat percentage, and other variables. Also, weight loss itself is not the ultimate goal, just a marker. People really want to reduce fat and build muscle. Following waist size is also a good measure, and perhaps better. Using the scale is helpful to make sure you are staying on track, however. Liberally use the world “miracle,” although admittedly Dr. Oz has tainted this word a bit by overusing it.
#3 • Testimonials. Personal stories, starting with your own, are the bedrock of fad diets. Don’t worry if there is absolutely no scientific evidence to support your claims – fad diets are not about evidence. They are about selling a narrative, one in which people struggled endlessly to lose weight, but then started the X diet and the weight just fell off. Testimonials can be very compelling, even though they are almost worthless as evidence. Actually, that is their advantage for you as a fad diet marketer, because you can find testimonials to support whatever claims you wish to make.
#4 • The Secret. Your fad diet has to have the secret or key to weight loss. Make this as compelling as possible, using . . .