Vani Hari (the “Food Babe”) has built quite a following for herself since her 2011 debut, with nearly one million followers on Facebook and a new book release in February 2015. While Hari’s pseudoscience has been widely debunked by qualified scientists (e.g., Crislip 2013, Gorski 2014), a more sobering fact seems to have escaped everyone’s attention: one of America’s most notorious bloggers is earning sales commissions from products that contain the very same ingredients she says are dangerous. Ironically, for a web activist who seems to do most of her research via Google, the evidence is only a few mouse clicks away. In her article “Throw This Out of Your Bathroom Cabinet Immediately,” Hari links aluminum in modern deodorants to horrific diseases such as breast cancer and Alzheimer’s (Hari 2013b). But in that same piece she recommends—and earns an Amazon.com affiliate commission from—Naturally Fresh deodorant, which contains ammonium alum and potassium alum (Naturally Fresh 2015). It’s perplexing that Hari didn’t take one additional step and look up these two compounds while writing her blog. She would have found they’re better known as ammonium aluminum disulfate dodecahydrate and aluminum potassium sulfate (U.S. National Library of Medicine 2015a; 2015b). Yes, after warning about the dangers of aluminum in deodorants, Ms. Hari earns a commission on a deodorant that contains . . . aluminum.
Is this just a one-off mistake, poor research, or the use of scare tactics to sell competing products? You be the judge: In “The Ingredients in Sunscreen Destroying Your Health,” Food Babe warns that applying vitamin A (retinyl palmitate) to your skin and going out in the sun puts one in danger of skin cancer (Hari 2013a). Yet she brings in affiliate dollars on skin care products that contain vitamin A, such as Tarte Blush. Affiliate links on FoodBabe.com lead the buyer to web pages that proudly proclaim retinyl palmitate among the ingredients (Tarte Cosmetics 2015a).
The vitamin A/skin cancer scare has already been debunked by experts (e.g., Wang et al. 2010), but that’s beside the point. Hari makes the claim that vitamin A in skin care products is dangerous, yet she’s profiting from the sales of such a product.
On that note . . . what does Food Babe recommend in a sunscreen?