Do you believe the moon landing was faked? Do you suspect the 9/11 attacks were a government cover up?
Turns out, if you’re an avid conspiracy theorist, you could be doing it for attention.
According to new research, published in the European Journal of Social Psychology, some people like believing in conspiracy theories because of a need for uniqueness. In other words, they like to be different, and so take on beliefs that are out of the ordinary.
It’s similar to when people take up unusual hobbies that set them apart from others. That person on Reddit with a weird idea of what shape the Earth is could actually feel special or above average because they think they’ve figured something out that the majority of others haven’t.
Being in on the conspiracy theories may make people feel like they are part of a secret society that has all the answers.
To test this theory, a research team from Johannes Gutenberg University in Mainz, Germany conducted a series of studies to see how the need for uniqueness could prompt people to believe conspiracies more.
Believing one conspiracy theory makes it more likely you’ll believe another.
In the first study, 238 people were assessed for their need for uniqueness, and their endorsement of 99 conspiracy theories. The results showed that believing one conspiracy theory makes it more likely you’ll believe another, and that there was a correlation between this endorsement and the need to not follow the crowd.