In the 1999 movie, The Matrix, Morpheus held out his palms and said to Neo,
This is your last chance. After this, there is no turning back. You take the blue pill–the story ends, you wake up in your bed and believe whatever you want to believe. You take the red pill–you stay in Wonderland, and I show you how deep the rabbit hole goes.
Neo chose the red pill and awoke to the real world– one that exists behind a veil of subdued, machine-simulated comfort. The phrase “red pill” that is supposed to allude to truth has, however, become synonymous with conspiracy theory. It’s not really surprising, is it? Everyone knows that conspiracies have occurred in the past, but how do we know if we are living through one right now?
Mick West, the author of Escaping the Rabbit Hole: How to Debunk Conspiracy Theories Using Facts, Logic, and Respect, is known for his work in “debunking” conspiracies as the administrator of metabunk.org. He’s not “a government turboshill-undercover CIA agent poser,” or a “creep-ass troll that is paid to cover up the real story,” he’s a former programmer and advocate of truth who, until the publication of this book, has never made a dime from debunking.