Lumosity to Pay $2 Million to Settle FTC Deceptive Advertising Charges for Its “Brain Training” Program
The creators and marketers of the Lumosity “brain training” program have agreed to settle Federal Trade Commission charges alleging that they deceived consumers with unfounded claims that Lumosity games can help users perform better at work and in school, and reduce or delay cognitive impairment associated with age and other serious health conditions.
As part of the settlement, Lumos Labs, the company behind Lumosity, will pay $2 million in redress and will notify subscribers of the FTC action and provide them with an easy way to cancel their auto-renewal to avoid future billing.
“Lumosity preyed on consumers’ fears about age-related cognitive decline, suggesting their games could stave off memory loss, dementia, and even Alzheimer’s disease,” said Jessica Rich, Director of the FTC’s Bureau of Consumer Protection. “But Lumosity simply did not have the science to back up its ads.”
According to the FTC’s complaint, the Lumosity program consists of 40 games purportedly designed to target and train specific areas of the brain. The company advertised that training on these games for 10 to 15 minutes three or four times a week could help users achieve their “full potential in every aspect of life.” The company sold both online and mobile app subscriptions, with options ranging from monthly ($14.95) to lifetime ($299.95) memberships.
We’ve all seen the ads, banners, commercials and books hyping the benefits of “brain training,” offering games and puzzles that promise to keep your brain in tip-top shape as you age. Diseases such as dementia are terrifying, and millions of people do their best to stave it off though online games, crossword puzzles and so on.
As a recent Scientific American column noted, “cognitive training — better known as ‘brain training’ — is one of the hottest new trends in self improvement. Lumosity, which offers web-based tasks designed to improve cognitive abilities such as memory and attention, boasts 50 million subscribers and advertises on National Public Radio. Cogmed claims to be ‘a computer-based solution for attention problems caused by poor working memory,’ and BrainHQ will help you ‘make the most of your unique brain.’” It all sounds very impressive and scientific.
While it’s important to stay both mentally and physically active in our later years, there’s little evidence that most of the commercially-sold brain enhancement methods or pills do any good. In fact the scientific community pours cold water on these fanciful myths.
In late October the Stanford Center on Longevity and the Berlin Max Planck Institute for Human Development gathered many of the world’s leading cognitive psychologists and neuroscientists to examine these brain games and programs. It then issued a statement that read in part: