Questioning whether this new spa treatment provides all the medical benefits it claims.
One of our most abundant renewable resources is bogus medical therapies. About every day, someone thinks up a new one: sometimes invented from whole cloth, sometimes extrapolated from a real therapy, sometimes tweaked from an old tradition. Today we’re going to look closely at one such spin-the-wheel-and-create-an-alternate-therapy: cryotherapy.
Don’t confuse this with medical cryotherapy, the freezing off of tissue, usually called cryoablation. Alternative cryotherapy is a hijack of an actual medical term repurposed to refer to the use of what they call a cryosauna, the opposite of a regular sauna. Rather than applying ice to a specific body part, a cryosauna is used for what they call Whole Body Cryotherapy. It’s a small room for one or more people, cooled by liquid nitrogen to extreme temperatures, usually about -125°C/-200°F but sometimes advertised as low as -170°C/-275°F. You have to wear special slippers to protect your feet since you can’t touch anything in there, and you have to wear a mask to avoid frostbite to your pulmonary system. You stay in for no more than three minutes.
What is the medical claim? Unfortunately, as it is with so many alternative therapies, cryosaunas are claimed to cure just about anything the proprietor says, and they all have different spiels. Most all of them say it treats inflammation, skin conditions, and aids in workout recovery. There are several spas, plus chiropractors and other alternative practitioners near me who offer cryotherapy, according to Yelp.
Almost all of the customer reviews are raving. Here are some samples:
“My inflammation almost immediately decreased and I felt a huge wave of euphoria similar to a runner’s high.”
“Felt great afterwards. Will try again to see if I have any lasting effects.”
“I feel euphorically energized after each session and I have noticed that my tendinitis has gotten better after 2 sessions.”
“I feel so good afterwards. I can tell this cryotherapy is helping to heal my body!”
Why do these people feel so good unless there’s something to cryosauna therapy? Is it possible their reaction comes from something other than genuine treatment of some medical condition? The evidence shows that it probably is.
Masaru Emoto believes that water entagles with human consciousness and emotion, a concept he calls ‘hado’. Is there anything behind Emoto’s water woo?
Today we’re going take a look at one of the founders of a pseudoscience that has, for more than three decades, given birth to a whole slew of knockoff pseudosciences pertaining to water. The man is Masaru Emoto, born in Yokohama in 1943, and creator of what he calls hado (rhymes with shadow). It is Emoto’s firm conviction that water, human consciousness, and human emotion are deeply entangled; and he has become best known for his photographs of ice crystals (basically snowflakes) that he says are either beautiful or ugly based on the emotions expressed at the time of their formation. If you write a positive word on a bottle of water, or expose it to a picture of beautiful animals like dolphins, it will freeze into beautiful ice crystals; but if you speak harshly to it, or write a negative word on the bottle, it will freeze into ugly non-crystalline lumps. Emoto’s definition of hado is “The intrinsic vibrational pattern at the atomic level in all matter. The smallest unit of energy. Its basis is the energy of human consciousness.” Throughout his writing in his several books, Emoto uses the word “vibration” in much the same way as Deepak Chopra uses the word “quantum”: without any actual meaning relevant to its context. He writes:
Hado creates words
Words are the vibrations of nature
Therefore beautiful words create beautiful nature
Ugly words create ugly nature
This is the root of the universe.
It’s quite poetic, yet to find any meaning in it, it seems one must view Emoto’s writing purely from the perspective of metaphysics and allegory. But Emoto means it quite literally, and a massive number of products and books have sprung to life in the ecosystem created by Emoto’s magical water beliefs. Water filters claiming to form water into special molecular arrangements that promote super health cite Emoto. His emotion-governed ice crystals were a major theme in the 2004 New Age pseudo-documentary film What the Bleep Do We Know? Uncounted companies sell bottles of water that they say has been blessed, or spoken to positively, or exposed to positive energy, or otherwise prepared in some manner according to Emoto’s research. One web site selling such blessed water (since defunct) even claimed:
…Malformed crystals were created when the water was placed next to a microwave oven, a cell phone, a computer, and a television (unless it showed wholesome family shows).
Emoto also famously claimed that jars of rice will rot if negative words are written on the containers yet will stay fresh if positive words are used instead, an experiment that has become viral on the Internet. And, of course, his beliefs have been embraced and publicized by Hollywood celebrities like Gwyneth Paltrow.
But to establish the validity of a scientific claim, we don’t look at what pop culture phenomena it has created. Instead, we look at the data; so to learn more about Emoto’s hado, we have to set aside all of that.