In a move no one saw coming, A British TV channel set up to offer dial-up psychic services has been fined for not telling viewers it’s all “for entertainment purposes only.”
Psychic Today, a 24-hour psychic network, was fined the equivalent of $19,079 U.S. for claiming on-air that its psychics could provide “accurate and precise” readings for callers, for offering anecdotal stories of successful predictions, and for making claims that presenters had helped solve crimes for the police, according to the Register.
The fines were laid down by Ofcom, an independent regulator of the British communications industry that has strict rules about how psychics can label their skills.
In one case, a psychic told viewers she was involved in the police investigation regarding the death of teenager named Milly Dowler, while another claimed she once accurately predicted that her friend would become friends with Michael Jackson.
Majestic TV, which holds the license for Psychic Today, told Ofcom that while the claims made in both cases were “factually correct,” the reference to Dowler was “unfortunate,” SkyNews reported.
According to a document the organization released in December 2011, anyone claiming to be in touch with a spirit guide or a dead person must qualify their powers by saying it’s “for entertainment purposes,” a phrase that must also be stated by the presenters and scrolled on screen.
Psychics are also prevented from predicting the future, offering life-changing advice, talking to the dead or even claiming to be accurate, the Register reported.
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