Fad diets pop up on a regular basis. I believe that is because they are so easy to manufacture and there is a ready made market for them. Add to that the fact that it is difficult to lose weight. There is also a great deal of misinformation out there about diet and health, so the environment is very friendly to pop pseudoscience.
If you want to create your own fad diet, here is a handy formula. These things pretty much write themselves.
#1 • You need a catchy title, usually taking the form of “The blank Diet.” You can fill in the blank with almost anything. For example, a recent fad diet is called “the bulletproof diet.” This doesn’t say anything about the diet itself, it’s just a catchy phrase, a brand. You can fill in the blank with a title that does reflect the diet itself, but this is optional. Creating a catchy title is actually the most creative work you have to do in making a fad diet.
#2 • Make outrageous claims of success. The bigger the lie, the more people are inclined to think that it’s not a lie because no one would be that audacious. So just come up with a very impressive figure – a pound a day, 10 pounds a week, or whatever. In reality, on a healthy weight-loss diet people will lose about 1.5-2.5 pounds per week maximum, depending on their current weight, fat percentage, and other variables. Also, weight loss itself is not the ultimate goal, just a marker. People really want to reduce fat and build muscle. Following waist size is also a good measure, and perhaps better. Using the scale is helpful to make sure you are staying on track, however. Liberally use the world “miracle,” although admittedly Dr. Oz has tainted this word a bit by overusing it.
#3 • Testimonials. Personal stories, starting with your own, are the bedrock of fad diets. Don’t worry if there is absolutely no scientific evidence to support your claims – fad diets are not about evidence. They are about selling a narrative, one in which people struggled endlessly to lose weight, but then started the X diet and the weight just fell off. Testimonials can be very compelling, even though they are almost worthless as evidence. Actually, that is their advantage for you as a fad diet marketer, because you can find testimonials to support whatever claims you wish to make.
#4 • The Secret. Your fad diet has to have the secret or key to weight loss. Make this as compelling as possible, using . . .
In 1999 one of the best (and perhaps strangest) science fiction films premiered in theaters. That film of course is The Matrix.
The film itself was visually stunning, it’s fight screens were so awesome that other films have duplicated the same style in their fight scenes, and it had that was really unique story line… and made anyone who watched the film not sleep for a few days.
The film itself also had multiple concepts in it that many conspiracy theorists tend to use in their beliefs.
In fact many concepts from the film have either inspired conspiracy theorists in their and terminology and their beliefs, or were inspired by conspiracy theories and conspiracy theorists, such as:
The world as we know it is a lie.
The first concept in “The Matrix” that many conspiracy theorists hold near and dear to them is that the world as we know it is just one giant lie, and that everything we know is fake and intentionally constructed in order to fool the masses.
In the movie Neo is told that the world is a lie, and is eventually shown that the whole world that he knew is a computer generated simulation. While most conspiracy theorist don’t go as far to say that our world is a computer generated simulation (although some do) many do think that everything we know is just one well constructed lie, and that all of our history has been guided and constructed by some force that we don’t know about.
Only people who “wake up” can know the “truth”.
In the movie Neo is told that in order to know the truth about the world that he would basically have to “wake up”, which is something that conspiracy theorists tell people all the time that they need to do (especially when they express doubt in the conspiracy theorist’s claims).
Whether the concept of “waking up” came from the movie or not, anytime one argues with a conspiracy theorist (especially on the internet) often the conspiracy theorist will tell the person to WAKE UP to the “truth” (whatever that may be for the conspiracy theorist).
People must choose if they are to “wake up” or not.
Half way through the movie Neo is given a choice about whether he wants to find out what the Matrix is in the infamous “blue pill, red pill” screen. In the screen Neo is given the choice of taking a blue pill and continuing life as he knows it, or taking the red pill and finding out the truth about the world.
This screen is so infamous that many conspiracy theorists now commonly reference to the blue pill and red pill when trying to convince someone that the conspiracy theory that they are promoting is real, and that the only way that the average person can learn about what is really going on in the world (at least from the conspiracy theorist perspective) is that they must “choose” to “take the red pill”, or that they must choose to “wake up”.
- Why do people lie about their belief in a Conspiracy Theory? (illuminutti.com)
- Like Sandy Hook, the Washington Navy Yard Shooting Will Soon Be Co-opted By Conspiracy Theorists (illuminutti.com)
- 5 Conspiracy Theories that would be easy to prove (illuminutti.com)
- Charlie Veitch, the 9/11 Conspiracy Theorist Who Realized He Was Duped (illuminutti.com)
- Nope, It Was Always Already Wrong (illuminutti.com)
- 5 Things I’ve noticed about… 9/11 Conspiracy Theories (illuminutti.com)
- Are conspiracy theories becoming too popular? (lunaticoutpost.com)