The Secret teaches that victims are always to blame, and that anyone can have anything simply by wishing.
Prepare to have everything you’ve ever wanted, simply by thinking happy thoughts about it; and be careful of negative scary thoughts which might cause those things to happen to you to too. Little did you know that, just like in the original Star Trek episode Shore Leave, whatever you think of — either good or bad — will actually happen! This is the premise of Rhonda Byrne‘s 2006 book and movie, both titled The Secret.
Rhonda Byrne is an Australian television producer and author. Her book and movie propose that many of the most successful people throughout history have known a “secret” — a secret closely guarded in the marketing materials for the book and movie. The “secret” turns out to be nothing more than the old motivational speaker’s standby, that positive thinking leads to positive results. But she took the idea a step further. The Secret claims that you can actually cause events to happen by wishing for them hard enough, literally like winning the lottery or recovering from terminal illness. Similarly, a focus on fears or negative ideas will cause those things to appear or happen as well. The Secret calls this the “Law of Attraction”. The Secret further makes the completely unfounded claim that many great people knew and relied upon this wisdom, and taught it to others as “secret teachers”. “Secret teachers” included Buddha, Aristotle, Plato, Sir Isaac Newton, Martin Luther King Jr., Carl Jung, Henry Ford, Ralph Waldo Emerson, Thomas Edison, Albert Einstein, Winston Churchill, Andrew Carnegie, Joseph Campbell, Alexander Graham Bell, and even Beethoven. This claim is just a made-up lie: Most of these people lived before the “Law of Attraction” was invented, and there’s no evidence that any of them ever heard of it.
As of today (2008), a year and a half after its release, The Secret remains #26 of Amazon’s list of best selling books, better than any Harry Potter book. It has over 2,000 customer reviews. Half of them are 5 star, and a quarter of them are 1 star. This is the sign of a polarizing book. Most people either love it or find it to be utter nonsense. In the case of The Secret, most people love it. Thanks in large part to promotion by Oprah Winfrey, The Secret sold 2 million DVD’s in its first year and 4 million books in its first six months.
Many of the people appearing in the movie version of The Secret are motivational speakers who spout the same old “If you can dream it, you can do it” nonsense that Amway salesmen have been chanting for decades. In essence, part of what Rhonda Byrne has done has been to simply repackage Motivational Speaking 101 inside the wrapper of a century-old philosophical construct, which we’ll look at in closer detail in a moment.
As you’ve probably heard, The Secret has been roundly criticized from all quarters. The most common criticism is of The Secret’s assertion that victims are always to blame for whatever happens to them. Whether it’s a rape victim, a tsunami victim, or a heart attack victim, The Secret teaches that they brought it upon themselves with their own negative thoughts. This idea is, of course, profoundly offensive in many ways. Doctors attack The Secret for teaching that positive thinking is an adequate substitute for medical care in cases of serious illness: Wish for it hard enough, and your cancer tumors will melt away. Religious leaders criticize The Secret for its ethical claims that victims are always to blame, and for promoting the attitude that anyone can be just like a god by wishing hard enough. Many financial critics and advisors have pointed out the dangers of yet another baseless get-rich-quick scheme. The list of critics of The Secret goes on and on, as tends to happen to any mega-successful franchise.
So the question people ask me is “What do I think of The Secret?”
- The secret (dayincity.wordpress.com)
- “You are the masterpiece of your own life.” The Secret (Law of Attraction) Review. (genviedollsworld.wordpress.com)
Testimonials and anecdotes are used to support claims in many fields. Advertisers often rely on testimonials to persuade consumers of the effectiveness or value of their products or services. Others use anecdotes to drive home the horror of some alleged activity or the danger of widely-used electronic devices like cell phones. In the mid-90s, there were many people, some in law enforcement, claiming that Satanists were abducting and abusing children on a massive scale. The anecdotes involved vivid descriptions of horrible sexual abuse, even murder of innocent children. The anecdotes were quite convincing, especially when they were repeated on nationally televised programs with popular hosts like Geraldo Rivera. A four-year study in the early 1990s found the allegations of satanic ritual abuse to be without merit. Researchers investigated more than 12,000 accusations and surveyed more than 11,000 psychiatric, social service, and law enforcement personnel. The researchers could find no unequivocal evidence for a single case of satanic cult ritual abuse.
There have also been scares fueled by anecdotes regarding such disparate items as silicone breast implants, cell phones, and vaccinations. In the 1990s many women blamed their cancers and other diseases on breast implants. Talk show hosts like Oprah Winfrey and Jenny Jones presented groups of women who were suffering from cancer or some other serious disease and who had been diagnosed after they’d had breast implants. The stories tugged at the heartstrings and brought tears to many sensitive eyes, but the scientific evidence did not exist that there was a causal connection between the implants and any disease. That fact did not prevent lawyers from extorting $4.25 billion from implant manufacturers. Marcia Angell, former executive editor of the New England Journal of Medicine, brought the wrath of feminist hell upon herself in 1992 when she wrote an editorial challenging the Food and Drug Administration’s decision to ban the manufacture of silicone breast implants. The scientific evidence wasn’t there to justify the ban. She eventually wrote a book describing the fiasco: Science on Trial: The Clash of Medical Evidence and the Law in the Breast Implant Case. The scientific evidence is now in. The implants don’t cause cancer or other diseases, and the FDA has lifted its ban. When the data were collected, they showed that women with silicone breast implants did not suffer cancer or any other disease at a significantly higher rate than women who had not had implants.
The public fear that cellphones might be causing brain tumors was first aroused not by scientists but by a talk show host. On January 23, 1993, Larry King’s guest was David Reynard, who announced that he and his wife Susan had sued NEC and GTE on the grounds that the cellphone David gave Susan caused his wife’s brain tumor. There was nothing but junk science to back up her claim, plus the fact that . . .
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