In May, prompted by an uncritical article in the Daily Mail, the internet was buzzing about a company that was offering drinkable sunscreen. This is one of those game-changer health products that immediately garners a great deal of attention.
At first the claim seems extraordinary, but it is not impossible. It is theoretically possible to drink a substance that becomes deposited in the skin and absorbs or reflects UV radiation providing protection. However, upon reading the details it becomes immediately apparent that the product in question is pure snake oil.
The product is Harmonized Water by Osmosis Skin Care. In fact, UV protection is just one claim among many for the harmonized water line of products. The website claims:
- Remarkable technology that imprints frequencies (as standing waves) onto water molecules.
- Advances in the ability to “stack” thousands of frequencies onto one molecule.
- Revolutionary formula allows us to reverse engineer the frequencies of substances found in nature and/or the human body.
- Newly identified frequencies that have beneficial effects on the body.
The website does include the “quack Miranda warning:”
Disclaimer: These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
The product list also includes this further disclaimer: “Recommended for (but not meant to replace effective medications):”
And is then followed by a long list of harmonized water products with the conditions they are “recommended for,” including arthritis, irritable bowel syndrome, eczema, asthma, depression, and many others.
Despite the aggressive disclaimers, I do believe that mentioning specific diseases by name violates FDA regulations. I did file a complaint with the FDA but never heard back.
This is a common snake-oil scam – selling “magic” water for one thing or another. The basic idea is that you can give special properties to ordinary water, and that somehow the water will retain these properties. Homeopathy, of course, is the grandfather of all such water woo. Ionized water, imprinted water, and energized water are all variations on this common theme.
The harmonized water is also playing off another common snake oil theme . . .