Some people believe that your brain encodes its actual meaning in reverse within everything you say.
Just when you thought there was nobody in the world crazier than yourself, along come people who believe that we all subconsciously say what we really mean in reverse, through the unconscious but deliberate choosing of careful words which, if played backwards, say what we actually mean. Get it? The idea is that I think some coffee is really horrible but I still want to be polite, my brain will subconsciously choose words to make my polite compliment that, if played backwards, would say: This coffee stinks.
Proponents of this hypothesis call it Reverse Speech, because they were really creatively inspired on the day they named it. This is a small group of people — I believe there were six of them at last count — who take this completely seriously and believe that a whole world of secret information and opportunities is waiting to be unlocked by analyzing peoples’ speech in reverse. They turn first to world leaders, play their speeches backward, and listen to learn what they believe is the truth underlying the speech.
A leading advocate for reverse speech, also called backward masking, is David John Oates, an Australian. He’s written several books on the subject and even used to have a syndicated radio show promoting his theory. Just about any time a reverse speech expert is interviewed on television, it’s David John Oates. His web site is ReverseSpeech.com, and it’s loaded with all the examples you could ever hope to hear, as well as quite a few products and services he’d like to sell you if you believe his claims. He believes strongly that the human brain secretly encodes its actual meaning in reverse into a person’s normal speech. You can use this to your advantage in business, by decoding what the people across the table are actually telling you; and you can even use it in personal development by listening to your own speech backwards and learning more about what you really want. One of the examples from ReverseSpeech.com is of this man giving a talk:
And when you play it backwards, turns out he was trying to comfort you with the message “You’re frightened, lean on me”:
Pretty interesting, but not necessarily convincing to a skeptic. A skeptic is more likely to dismiss these guys as conspiracy nuts and laugh at what paranoid delusionals they are, but it’s actually way cooler and more interesting (and more constructive) to ask if there is any science behind what they’re claiming. I’m not talking about science supporting the claim that people say what they actually mean in reverse; I’m talking about science behind the perception of order from chaos. And, it turns out, there is good science behind it. The journal Science published an article in 1981 by Remez, Rubin, Pisoni, and Carrell called Speech perception without traditional speech cues. By playing what they called a “three-tone sinusoidal replica”, or a complicated sine wave sound, they found that people were able to perceive speech, when in fact there were no traditional speech sounds present in the signal. So rather than laughing at a reverse speech advocate, instead appreciate the fact that there is good science driving their perception of what they’re hearing. They’re not making anything up, they’re just unaware of the natural explanation for their phenomenon.
To better understand what these authors did in their experiment, listen to this brief cue consisting of nothing but sine waves:
It almost does sound like speech, doesn’t it? But it’s not quite clear what it’s saying. Well, suppose someone told you that it says:
Now listen to it again:
This time, it’s almost impossible not to hear the words that you’ve been preconditioned to hear. Let’s play another one, this one is harder . . .