Subjective validation is the process of validating words, initials, statements, or signs as accurate because one is able to find them personally meaningful and significant. Subjective validation explains why many people are seduced by the apparent accuracy of pseudoscientific personality profiles. Subjective validation deludes everyone from the housewife who thinks her happiness depends on her blood type or horoscope, to the FBI agent who thinks criminal profiles are spot on, to the therapist who thinks her Rorschach readings are penetrating portraits of psychological disorders.
Subjective validation is an essential element of any successful cold reading done by astrologers, palm readers, tarot readers, mediums, and the like. The sitter in such readings must cooperate. Fortunately for the medium, most sitters are usually eager for the reader to succeed and are willing to work hard to find personal meaning in whatever the reader throws out. In a successful cold reading, the sitter will be convinced that the accuracy of the reading was not due to her ability and willingness to cooperate but rather to the powers of astrology, palmistry, tarot, or mediumship.
Sitters are often very compliant. A medium will say he senses a father figure trying to contact him from the spirit world and the sitter has only to find someone to fit the bill. It need not be the sitter’s father. So, when the sitter identifies this father figure as her deceased husband, the medium is validated by the subject. The medium is validated by the subject when the medium says she is getting the message “I do not walk alone” and the sitter makes sense out of this by seeing it as a communication from a departed soul who was in a wheelchair before she died. There may be thousands of ways to make sense out of an ambiguous stimulus like the name ‘Michael’ or the expression ‘broken wheel’ but all it takes is for the sitter to find one and the medium is validated.
Selective memory is also involved in subjective validation because it is very unlikely that any sitter will be able to find meaning in every utterance the medium makes. Fortunately for the reader, the sitter will usually forget the misses and remember only the hits. That is, the sitter will remember what she was able to make sense out of and forget the stuff that made no sense to her. Also, it rarely occurs that anyone makes an independent check of the accuracy of the sitter’s rating of the reader.* So, if a sitter is satisfied that a reading is very accurate that is usually taken as sufficient evidence by the medium – and by experimenters who test mediums such as Gary Schwartz – as proof of the accuracy of the reading.
The stronger the desire to make contact, the harder the sitter will work to find meaning and connections in the medium’s items. This fact should impact the design of experiments that are supposed to test a medium’s ability to get messages from spirits. Experimenters should always checks factual claims made by sitters. But even though the concern with factual accuracy is important in verifying the success of the medium, one should not lose sight of the importance of the studies that have been done on how the human mind works when it comes to making sense out of and giving significance to disparate data presented to it. The overall effect of subjective validation should show up in the way sitters rate the accuracy of the mediums’ claims.
Some say they are tools by which demons can influence us; others regard them as mechanisms for communicating with the deceased; still others dismiss them as toys that can be used to fool your friends. But however we regard them, Ouija boards have left an indelible mark on our culture. But of most interest is the question they raise: Can they indeed be used to reveal information unknown to any of the participants whose hands rest on the pointer? Today we’re going to find out what the science has revealed about Ouija boards.
Historically, these are called talking boards, and they’ve been around in spiritualism almost as long as spiritualists. They all involve a planchette, which is the pointer that seance participants all place their hands on, which then moves. How does it move? Well, that’s the fun if it’s a game, and it’s the spirit if it’s a seance. The planchette can either point to letters, numbers, or symbols written on the playing surface; or it can hold a writing implement that moves over paper to produce so-called spirit writing, or automatic writing.
The Ouija board is the name of the most successful talking board that’s been manufactured commercially, first by the Charles Kennard Novelty Company in 1890, then by Parker Brothers since 1966, and by Hasbro since 1991.
It’s true that name Ouija is the French and German words for yes, oui and ja. That’s officially what the game’s publisher will tell you it means, and that comes all the way down from one of the original bosses of the company, William Fuld. But Fuld wasn’t the first, and before he came along, the founders had their own explanation for the name.
The story goes — and it is just a story, there’s really no record telling us how much truth there may or may not be to it — that two of the four founders, Charles Kennard and Elijah Bond, were hanging out at the boarding house where Bond’s sister-in-law lived, Helen Peters, and they were, of course, playing with their new invention.