Are certain, specific sonic frequencies the key to love, intuition, and spiritual order? Do the sounds we hear have a real physiological effect?
First, their claims. The idea is that certain notes found in ancient music have special uses. Pitches, or notes, are described in Hertz (abbreviated Hz), which is their frequency in cycles per second.
For example, one of the special Solfeggio frequencies is said to be 396 Hz. It sounds like this. [396 Hz] Named UT, it is supposed to be good for “liberating guilt and fear”.
Next is the one called RE, at 417 Hz. [417 Hz] This is good for “undoing situations and facilitating change”.
Impressed? Wait until you hear MI, at 528 Hz. It does “transformation and miracles”, including DNA repair. [528 Hz]
FA, at 629 Hz, is for “connecting and relationships”. [629 Hz]
SOL, at 741 Hz is for “awakening intuition”. [741 Hz]
And LA, at 852 Hz, is for “returning to spiritual order”. [852 Hz]
Now, you may have noticed a couple of patterns. One is that, just like most other woo-y, New Age modalities, the claims are all very breezy and unspecific. If they remind you a little of Deepak Chopra that’s not exactly an accident. Some of the web pages promoting Solfeggio Frequencies use his confused misinterpretations of quantum physics for support.
You may recall from Skeptoid #431 how acupuncture proponents can’t even decide how many meridians exist, nor where they are. Similarly, when we dig into Solfeggio Frequencies there are disagreements. One proponent says that the key frequency is not 417, [417 Hz] but 432 Hz. [432 Hz] Further, he claims that this “purest” of sounds is the same frequency to which both the great pyramids of Giza and the Sun itself are tuned.
Yet another proponent says 528 Hz [528 Hz] is the “love frequency” that not only repairs DNA but can “raise the vibration in our chakra system”. There’s no evidence for a chakra system, and this odd use of the word “vibration” resonates more with woo than science.
In fact, if I play the Solfeggio Frequencies as specified on most of the web sites, the scale sounds a little out of tune. [Solfeggio Mystic Hexachord]
As is typical of woo, proponents make an appeal to antiquity. What makes these notes special, you see, is that they come from a medieval Gregorian chant to John the Baptist. It’s one of those things the ancients “just understood.” But, in modern times, our music was retuned to 440 Hz  and the secret was lost. Or hidden on purpose, depending on who you read. Some even blame the change, darkly, on a Nazi plot.
Masaru Emoto believes that water entagles with human consciousness and emotion, a concept he calls ‘hado’. Is there anything behind Emoto’s water woo?
Today we’re going take a look at one of the founders of a pseudoscience that has, for more than three decades, given birth to a whole slew of knockoff pseudosciences pertaining to water. The man is Masaru Emoto, born in Yokohama in 1943, and creator of what he calls hado (rhymes with shadow). It is Emoto’s firm conviction that water, human consciousness, and human emotion are deeply entangled; and he has become best known for his photographs of ice crystals (basically snowflakes) that he says are either beautiful or ugly based on the emotions expressed at the time of their formation. If you write a positive word on a bottle of water, or expose it to a picture of beautiful animals like dolphins, it will freeze into beautiful ice crystals; but if you speak harshly to it, or write a negative word on the bottle, it will freeze into ugly non-crystalline lumps. Emoto’s definition of hado is “The intrinsic vibrational pattern at the atomic level in all matter. The smallest unit of energy. Its basis is the energy of human consciousness.” Throughout his writing in his several books, Emoto uses the word “vibration” in much the same way as Deepak Chopra uses the word “quantum”: without any actual meaning relevant to its context. He writes:
Hado creates words
Words are the vibrations of nature
Therefore beautiful words create beautiful nature
Ugly words create ugly nature
This is the root of the universe.
It’s quite poetic, yet to find any meaning in it, it seems one must view Emoto’s writing purely from the perspective of metaphysics and allegory. But Emoto means it quite literally, and a massive number of products and books have sprung to life in the ecosystem created by Emoto’s magical water beliefs. Water filters claiming to form water into special molecular arrangements that promote super health cite Emoto. His emotion-governed ice crystals were a major theme in the 2004 New Age pseudo-documentary film What the Bleep Do We Know? Uncounted companies sell bottles of water that they say has been blessed, or spoken to positively, or exposed to positive energy, or otherwise prepared in some manner according to Emoto’s research. One web site selling such blessed water (since defunct) even claimed:
…Malformed crystals were created when the water was placed next to a microwave oven, a cell phone, a computer, and a television (unless it showed wholesome family shows).
Emoto also famously claimed that jars of rice will rot if negative words are written on the containers yet will stay fresh if positive words are used instead, an experiment that has become viral on the Internet. And, of course, his beliefs have been embraced and publicized by Hollywood celebrities like Gwyneth Paltrow.
But to establish the validity of a scientific claim, we don’t look at what pop culture phenomena it has created. Instead, we look at the data; so to learn more about Emoto’s hado, we have to set aside all of that.
When Kevin Trudeau was sentenced to ten years in prison recently, a lot of people scratched their heads. Sure, he had peddled and promoted a lot of nonsense in his day, from celebrating “natural cures” like homeopathy and “energetic rebalancing,” to recommending that his readers stop taking their prescription medicines. He had even tacitly encouraged parents not to vaccinate their children: “Vaccines are some of the most toxic things you can put in your body,” he said.  But this is America, where we don’t just send people to jail for saying things in books and on infomercials … do we?
But it wasn’t selling snake oil that put Kevin in the slammer. In fact, it wasn’t even the “natural cures” books for which he became so famous. It was his relatively forgotten book, The Weight Loss Cure “They” Don’t Want You to Know About.
In his infomercials, Trudeau had called his weight loss plan “easy” and said that those who followed the plan could “eat whatever they want.” A judge found that he had “…misrepresented the contents of his book [and] … misled thousands of consumers.” The courts were especially sick of him because they had dealt with him a number of times and had previously barred him from making outrageous claims about products in infomercials (at the time, he was selling a calcium product and saying it cured cancer). Trudeau had carved out an exemption for his books, only to exploit it. He was charged $37 million in refunds to his readers, which he refused to pay, saying he was flat broke. The court knew he wasn’t because he kept buying things like $180 haircuts. This time, when he went back to court, the judge threw the book at him.
When I stopped by Trudeau’s Ojai, California, home to visit his estate sale for Skeptical Inquirer, I found about thirty copies of that very book in his den. I went home with one copy for $3. I wanted to see what fantastic weight loss secret was so good that Trudeau was willing to risk his livelihood. And here’s what I found out.
It’s Not “Easy” Unless You’re a Masochist
“The most common myth is that to lose weight, and keep it off, you must eat less and exercise more.” —Kevin Trudeau
Trudeau’s weight loss plan is long, grueling, and so confusing it might as well be a Dante poem. You, the dieter, will be doing the treatment for approximately ninety-six days, then following a maintenance routine. The plan itself is divided into four stages. But even these stages are not clear: part four contains elements of the diet plan itself as well as the maintenance program; at times he contradicts himself by saying you should have only one massage a week, then later saying that you should get three; at one point, he says you must always eat six meals a day, then later he recommends six meals a day “plus breakfast.” Not only is the diet not simple but the reading isn’t either. A graphing calculator may be recommended.