Are certain, specific sonic frequencies the key to love, intuition, and spiritual order? Do the sounds we hear have a real physiological effect?
First, their claims. The idea is that certain notes found in ancient music have special uses. Pitches, or notes, are described in Hertz (abbreviated Hz), which is their frequency in cycles per second.
For example, one of the special Solfeggio frequencies is said to be 396 Hz. It sounds like this. [396 Hz] Named UT, it is supposed to be good for “liberating guilt and fear”.
Next is the one called RE, at 417 Hz. [417 Hz] This is good for “undoing situations and facilitating change”.
Impressed? Wait until you hear MI, at 528 Hz. It does “transformation and miracles”, including DNA repair. [528 Hz]
FA, at 629 Hz, is for “connecting and relationships”. [629 Hz]
SOL, at 741 Hz is for “awakening intuition”. [741 Hz]
And LA, at 852 Hz, is for “returning to spiritual order”. [852 Hz]
Now, you may have noticed a couple of patterns. One is that, just like most other woo-y, New Age modalities, the claims are all very breezy and unspecific. If they remind you a little of Deepak Chopra that’s not exactly an accident. Some of the web pages promoting Solfeggio Frequencies use his confused misinterpretations of quantum physics for support.
You may recall from Skeptoid #431 how acupuncture proponents can’t even decide how many meridians exist, nor where they are. Similarly, when we dig into Solfeggio Frequencies there are disagreements. One proponent says that the key frequency is not 417, [417 Hz] but 432 Hz. [432 Hz] Further, he claims that this “purest” of sounds is the same frequency to which both the great pyramids of Giza and the Sun itself are tuned.
Yet another proponent says 528 Hz [528 Hz] is the “love frequency” that not only repairs DNA but can “raise the vibration in our chakra system”. There’s no evidence for a chakra system, and this odd use of the word “vibration” resonates more with woo than science.
In fact, if I play the Solfeggio Frequencies as specified on most of the web sites, the scale sounds a little out of tune. [Solfeggio Mystic Hexachord]
As is typical of woo, proponents make an appeal to antiquity. What makes these notes special, you see, is that they come from a medieval Gregorian chant to John the Baptist. It’s one of those things the ancients “just understood.” But, in modern times, our music was retuned to 440 Hz  and the secret was lost. Or hidden on purpose, depending on who you read. Some even blame the change, darkly, on a Nazi plot.
Masaru Emoto believes that water entagles with human consciousness and emotion, a concept he calls ‘hado’. Is there anything behind Emoto’s water woo?
Today we’re going take a look at one of the founders of a pseudoscience that has, for more than three decades, given birth to a whole slew of knockoff pseudosciences pertaining to water. The man is Masaru Emoto, born in Yokohama in 1943, and creator of what he calls hado (rhymes with shadow). It is Emoto’s firm conviction that water, human consciousness, and human emotion are deeply entangled; and he has become best known for his photographs of ice crystals (basically snowflakes) that he says are either beautiful or ugly based on the emotions expressed at the time of their formation. If you write a positive word on a bottle of water, or expose it to a picture of beautiful animals like dolphins, it will freeze into beautiful ice crystals; but if you speak harshly to it, or write a negative word on the bottle, it will freeze into ugly non-crystalline lumps. Emoto’s definition of hado is “The intrinsic vibrational pattern at the atomic level in all matter. The smallest unit of energy. Its basis is the energy of human consciousness.” Throughout his writing in his several books, Emoto uses the word “vibration” in much the same way as Deepak Chopra uses the word “quantum”: without any actual meaning relevant to its context. He writes:
Hado creates words
Words are the vibrations of nature
Therefore beautiful words create beautiful nature
Ugly words create ugly nature
This is the root of the universe.
It’s quite poetic, yet to find any meaning in it, it seems one must view Emoto’s writing purely from the perspective of metaphysics and allegory. But Emoto means it quite literally, and a massive number of products and books have sprung to life in the ecosystem created by Emoto’s magical water beliefs. Water filters claiming to form water into special molecular arrangements that promote super health cite Emoto. His emotion-governed ice crystals were a major theme in the 2004 New Age pseudo-documentary film What the Bleep Do We Know? Uncounted companies sell bottles of water that they say has been blessed, or spoken to positively, or exposed to positive energy, or otherwise prepared in some manner according to Emoto’s research. One web site selling such blessed water (since defunct) even claimed:
…Malformed crystals were created when the water was placed next to a microwave oven, a cell phone, a computer, and a television (unless it showed wholesome family shows).
Emoto also famously claimed that jars of rice will rot if negative words are written on the containers yet will stay fresh if positive words are used instead, an experiment that has become viral on the Internet. And, of course, his beliefs have been embraced and publicized by Hollywood celebrities like Gwyneth Paltrow.
But to establish the validity of a scientific claim, we don’t look at what pop culture phenomena it has created. Instead, we look at the data; so to learn more about Emoto’s hado, we have to set aside all of that.